Digital Marketing (also known as eMarketing, Web Marketing, or Internet Marketing) is an all-inclusive term for marketing products and/or services online. And like many terms, Digital marketing means different things to different people.
It is an excellent way to assist your new, or even well-established businesses, grow. By 2015 Google alone was getting over 100 billion searches monthly. That is a good deal of people trying to find a lot of topics. Mobile device use is at an all-time high and growing, and new advertising and social channels are gaining market share all the time.
With such a dynamic ecosystem, businesses and organizations need a strategy to leverage these opportunities and reach more of an audience or the customers. Whether you need a one-time shot or a year-round strategy, this article will surely help you wing it!
Basically, digital marketing refers to the strategies which are used to market a product or service online, including:
- website design strategies
- search engine optimization and search engine submission
- online promotions
- reciprocal linking
- email marketing
- social media
- pay-per-click advertising
How Important is Digital Marketing?
Last 2016, more than 3 billion people worldwide have net access. This gives a marketer an unprecedented number of customers to reach with product and service offerings, available 24 hours a day, 7 days a week.
The interactive nature of the internet facilitates immediate communication between companies and consumers, allowing businesses to respond quickly to the needs of consumers and changes in the market.
Online reviews have become one of the most significant components in purchasing decisions by customers in North America.
The Impact of Social Networking
U.S. population has at least one social networking profile and by 2018 the number of worldwide users of social media is expected to reach 2.5 billion (a half billion of these from China alone). Of the social networking platforms, Facebook is by far the most dominant – as of the end of 2015 Facebook had approximately 1.6 billion active users worldwide, comprising 38.6% of the global online population (Statistica). Mobile devices have become the dominant platform for Facebook usage – 68% of time spent on Facebook originates from mobile devices. Other popular media platforms for marketing include Twitter, LinkedIn, Pinterest, and YouTube.
From a marketing standpoint media is currently becoming increasingly more significant many companies are unsure as it is difficult to correlate social networking marketing activities with increased sales.
Types of Digital Marketing
Search Engine Optimization
Search Engine Optimization is the process of improving rankings of a website or web page in search engines.
SEO formats and modifies web pages in such a way to rank higher in the search engine results pages (aka SERP), which increases visibility as a result.
The higher a page ranks, the more visible it is and the more it will receive traffic.
At one point, Search Engine Optimization played by a well-defined set of rules: Optimize a page for a specific keyword, get links from websites that use that keyword.
Many SEO who thrived by manipulating the system found themselves left in the dust when Google introduced the Penguin update. However, this practice is still used to a certain degree.
Pay Per Click
Pay per click is among, if not the fastest type of online advertising to drive targeted visitors if done well.
But when done, it can cost a company thousands of dollars with little to no return.
You can calculate a predictable and accurate ROI once your campaign is optimized.
Whatever you do, don’t enter PPC under the misconception you’re just going to target a couple of keywords and then watch the dollars pour in.
Think of email marketing as the bridge between the top of your sales funnel (SEO Awareness, Social Media, Online Networking) and the sale.
Sure, email is not as sexy as its younger, hipper counterpart Social Media, but it’s one of the most private and direct forms of communication. Because of this, it’s still one of the very best types of Internet marketing in terms of driving sales.
The best marketers and the personal nature of email communications embrace and take care to treat their email subscribers a little more special than non-e-mail subscribers.
This could be done by giving the public access.
Did you know Youtube is the second largest search engine in the world, period, and the most visited website?
While it may seem that a normal commercial site might be the easiest way for a business to engage in movie marketing, this is simply not the case.
Video can be incredibly social, and smart video marketers are blurring the lines of what’s acceptable for branded content.
Scheduling content, tagging and categorizing content appropriately, handling link architecture, optimizing navigation items; these are just a handful of items that a true blogger manages.
Blog management is critical to the success of the site as its basic structure is what helps search engines index your site for, and visitors are led to appropriate pages in your site.
A method to draw attention and visits to a site by placing information on a website others are seeking. This includes the usage of offering information via blogs or articles on a website or general information provided beyond the website’s major use as site content. The site is displayed, even though the content is not the use of the website when a search engine user searches for particular content. Drawing search engine users through secondary information to the website, consumers are exposed to this site and its most important offerings without having expressly searched for the website.
Search Engine Marketing (SEM)
A type of web marketing which promotes sites results in pages through search engine optimization as well as through paid advertising, strategic content marketing, and social media networks.
One of the subtlest forms of digital marketing, referral marketing is based on one individual pleased enough with a website or media site to refer it to another individual, who creates a chain reaction of referrals. Referral marketing also can be a major component of SEO programs.
Advertising in a set space which is composed of words and images or artwork. Comparable in magazines and papers.
Social Media Marketing (SMM)
As an end user, many individuals already know a lot about social networking, but their knowledge about media marketing is typically limited.
Social media marketing is a great way for businesses to fulfill their objectives concerning reaching new clients, improving customer service, building brand equity and collecting customer feedback. They can connect with customers in a profitable way if companies can create social media content that provides value to others.
Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to other people (usually through your blog), and earn a piece of the profit for each sale that you make.