The average pay for an Internet Marketing Specialist is $42,638 per year. A skill in Google Ad Words is associated with higher pay for this job. People in this job do not have over 10 years’ experience. Experience has a moderate effect on income for this job.
- Develop clear, concise, and comprehensible content.
- Research web copy.
- Develop relationships with sites to acquire quality links.
- Improve search engine rankings.
- Develop and maintain networking profiles.
- Send out quality messages.
- Drive traffic to sites using a number of methods.
- Create content to rank high on search rankings.
- Develop keyword density.
- Research popularity of sites linking to the page.
- Develop advertising campaigns.
- Create Internet ads.
- Establish an effective presence on networking sites.
- Monitor a company reputation.
- Approve or delete comments on blogs or articles.
- Highlight and encourage positive comments.
- Strengthen relationships with power brokers.
- Manage and deliver lists.
- Design and deliver emails.
- Craft email campaigns.
- Integrate other online presence including social media outlets with campaigns.
- Follow up on responses.
- Solicit customer feedback and optimize campaigns.
- Conducting market research to find answers about tendencies, habits, and consumer conditions.
- Brainstorming and developing ideas for creative advertising campaigns.
- Assisting in outbound or inbound marketing activities by demonstrating expertise in a variety of areas (content development and optimization, advertising, events planning etc.).
Job Description for Internet Marketing Specialist
Online marketing specialists require a skill set which is more diverse than advertising and marketing specialists. While an associate’s or bachelor’s degree in business advertising or a similar field is extremely favorable, marketing specialists need knowledge in the field of computer sciences. Having a major in advertising and a minor in computer science is a terrific way to prepare for the area of marketing.
Online content that advertises a business, product or service is created by online marketing specialists. To do this they need to create content that’s ranked highly by search engines and contains as many keywords as possible that pertain to their specific product or service.
An internet marketing specialist is tasked with developing/enhancing a business’ presence. This entails drawing the demographic through a variety of online marketing methods to the business’ website. Internet marketing specialists should be familiar not only with browsing the net but with all the ins and outs of marketing therein to be successful.
By monitoring performance and traffic data from a web marketing campaign, web marketing experts can optimize search engine results and usage, leading to improved current advertising campaigns or more successful advertising campaigns. Search engines will provide trends, data analysis, and documents to be able to make certain that a company’s resources are being spent wisely.
Internet Marketing Specialist Tasks
- Participate in building and implementing targets and strategies.
- Manage and monitor search engine analytics and document and report trends.
- Monitor and track utilization, traffic and performance analytics to keyword and other search engine optimization efforts.
Average Salary Ranges for New Media Jobs and High-Level Internet Income
The Internet and New Media job titles are thought of as high-income jobs. If you’re not concerned with the kinds of projects a job has, you may want to browse all jobs by salary. If you’re only concerned with the Internet and New Media jobs you might want to browse the Internet and New Media jobs by salary range or browse all Internet and New Media jobs.
Salary By Years of Experience and age
The number of years of experience you have is one factor that’s tied to your skill level than any other. The more you have worked in the area, the more you are good at it and the more favored you are over another.
Another consistent trend related to earnings is age. Simply put, older marketers tend to have higher salaries than younger folks, who have less experience.
Although we there is every reason to believe the claim, the data points are lacking to make a confident conclusion.
The Gap: Salary By Gender
Although great progress has been made by women in joining the ranks of internet marketers, as a business, women still have some ways to go concerning equal pay.
A survey found that the number of women colleagues rose to 28 percent in 2014, up from 21 percent.
On average, those women earned over $10,000 less in salary than their average counterparts.
By how long they’ve worked in the industry when comparing men and women, a pattern begins to emerge which might help explain the difference.
The chart below graphs percentage of all people against years of experience. While online marketing is still a male-dominated industry, in the past, the imbalance was even worse. For now, at least, more men have more years of experience than women.
If this explained it, we would expect men and women to earn salaries based on years of experience. In reality, this isn’t true.
The salary gap increases as the years of expertise rise, while women marketers with between 1-3 years of experience really earn more than their counterparts.