E-commerce sales in America increased by $33 billion from 2011 to 2012. Mobile shopping alone is forecast to represent a quarter of all e-commerce by 2016 and by 2014, mobile will account for 30% of all US Internet access and will likely surpass complete desktop usage. In light of these seismic shifts, is your site optimized for e-commerce? If not, here are seven simple things you can do now. We tackled this at my company and it took five really full months to implement with results well worth the effort.
As an online merchant, making your first sale is as symbolic as it is mandatory. Completing the first sale sounds straightforward enough, yet the optimism and support it brings can make it the biggest turning point in the life of your company.
Be Honest in Your Sales Copy
This might seem painfully obvious, but it’s astonishing to me how many sites write checks their products can’t cash. Not only is honesty in your copy critical to your business’ reputation, in addition, it cultivates and encourages trust in your brand. Don’t make claims you can’t substantiate, and don’t use hyperbole lightly today’s consumers are hypersensitive to marketing BS, so be honest, straightforward, and approachable in all your sales copy, from your homepage to your email campaigns.
Establish your e-commerce strategy
Just like every business venture, to sell online well you should work out what your strategy is and stick to it. This includes your e-commerce business structure – are you online only (simply selling via the website) or do you also have a physical store? You’ll also need to decide on the merchandise range you’re going to stock – are you a specialist in one thing (like trampolines) or do you sell a wide variety of goods tailored to your customers’ requirements?
Take pride in customer service
The common factor of all the successful businesses I’ve interviewed on my podcast is that they are committed to providing their customers with a terrific service.
That does not merely mean having nice people on the phone; it’s about putting the requirements the customer in everything your company does – from the products to the website, to the delivery.
Establish a trusted brand
Today’s online shoppers are quite knowledgeable. Just as you’ll not buy fish and chips from a rundown, dirty old van because you don’t trust that they’re giving you good Food, an online shopper won’t purchase from a website or a business that they don’t trust. You have to work hard to establish the trust of your customers; it is hard to gain but Uncomplicated to lose. Trust must be assembled into every interaction the consumer has with your company – contain customer testimonials and reviews in your site, deliver on Your guarantees and make sure all the information on the website is accurate.
Send Free Samples to Influencers
The World Wide Web is packed with influential bloggers, journalists, entrepreneurs, and bloggers from an extensive array of sectors and niches.
A lot of them have big followings on social media and dedicated audiences on their websites.
Sending a free sample of your merchandise to such influencers, who are either inside your business or related to it in some way, gives you a chance to let them know you appreciate their work with a tiny gift. Also, hopefully, you will receive a mention on one of their websites or platforms.
Not only will this offer you a spike in traffic and social media followers, but you’ll also have a seal of approval from industry pros. These influencers will give you measurable results following a potential share or shout out, and you’ll probably raise the status of your product in the eyes of potential customers.
If you are running a site associated with your shop or merchandise, then you’re missing out on the limitless potential of content marketing.
By producing free, valuable content, you will create trust in your brand and keep folks advised. Blogging additionally gives you something to share on social networking and helps you rank in search engines.
A simple yet highly effective method to get started with content marketing for your business is to think of all the starting-point queries individuals have about your products and business. Using your blog, you can answer these queries as individual articles.
As an example, visitors to the Shopify site are interested in learning about e-commerce and drop transport among many other topics. Because of this, we created content That ranks for terms like “how to sell online” and “how to drop ship.” Also, you can employ your blog to offer resources associated with your products and the lifestyle around your products, tutorials, and tips.
When you can create epic content on a reasonably regular basis, you’ll begin to see search engines, the power of content marketing via social media shares, etc.
Goal Lookalike Audiences on Facebook
One of the very best ways to increase online sales would be to make use of the data you have about your existing customers to find people just like them. Facebook lets you do this through the targeting of lookalike audiences.
Lookalike audiences in Facebook are fundamentally users on Facebook who share characteristics and behaviors to customers in your database. You upload your information to Facebook, which then cross-references its own data (and information from third-party data brokers) to create matches based on the criteria you specify. You can also use tracking pixels and information from app setups that will help you create lookalike audiences. This is an excellent approach to make the info in your present customers work for you, as it effectively allows you to greatly expand your reach with minimal effort and use highly targeted advertising to entice Facebook users who are much the same to your existing customers.