Over the past decade, the global marketplace has undergone a considerable shift. No longer are their openness to accommodate to new technologies and businesses limited location or by geographical borders, but more by the amount of creativity they are able to marshal.
Life can be pretty intimidating for small e-commerce stores. There’s lots of tough competition out there. Sites like outrageous money each day is generated by Amazon and have better brand recognition than you could ever dream of. How exactly can you compete with that?
Think of where you are in your current e-commerce venture. Possibly you’ve only set up a nice little shop to sell your running shoe designs that are new, or possibly your drop shipping business is building a sound customer base, and also you must bring on a couple of employees to manage all of the orders. Maybe you just finished your stint on Shark Tank, or Oprah talked about your product being one of her “favorite things”.
E-commerce marketing is a tricky subject because it’s demanding to find all the tricks in one area. Luckily, we’ve done the work for you, guiding you on the path to promotion success and providing a list for you to stick on your wall and check off as you complete each e-commerce promotion process.
Create a Content Advertising Strategy Before Starting without constructing a plan, nothing good starts. Much like a movie studio goes through the preproduction process, an e-commerce company needs a content advertising strategy. Write a listing of all of the systems you plan on using to contact customers, whether it be blog videos posts or newsletters.
Make it a point to check in with this strategy each week or month, appraising how the content creation and distribution procedure is going.
Content marketing is batted around a lot at this time, and it’s also certainly a powerful tool. And it doesn’t merely apply to bloggers you know. E-commerce sites can exploit content marketing in some really strong means.
Optimize Your Load Times
An e-commerce site needs particular characteristics, including clear and accurate product images, copy a seamless and simple checkout process, search features that make it easy for the customer to locate what they prefer, and also that’s optimized for search.
Slow site load times, however, can negate the allure of all these website attributes, and the hard work and money you invest into implementing them on your own website.
Possibly more importantly, the difference between success and failure in E-commerce hinges on seconds: 47% of customers expect the desktop version of a web page to load in two seconds or less before they’ll abandon the site.
Analyze your website functionality to ensure it loads instantly for both desktop and mobile users. Examine completely everything before during and after you establish any e-commerce business, you must invest in testing and analytics. Think like the client and figure out what’s working, what’s not, and also the why behind those replies.
Work closely with social
Any e-commerce entrepreneur that tells you he outsources social media or delegates it to other team members is mad. Social media is the heartbeat of your company, as it offers you an uninterrupted peek into the lives of your customers. While it’s totally fine to truly have a social-media manager, it’s pertinent that you’re involved with it, too.
Stay on top of SEO
As the e-commerce economy experiences rapid growth, a growing number of businesses will undoubtedly be entering this crowded space. That means to be able to stand out from the competition it may well be more important than ever to stay on the top of SEO. Associating with a skilled SEO can help you keep competitive in the long run.
Generate an Email Marketing Campaign
Email marketing is the bedrock of powerful e-commerce marketing strategies because it’s still one of the best approaches for influencing your customers and convincing them to buy more.
Not to mention, consumers are known to open emails, even should they comprise simple advertisements. Use an email marketing campaign to keep in contact with your customers, send them information that is helpful and sell your products.
We’ve also assembled a comparison website called WebAppMeister where you can find the most effective email marketing software for your particular needs.
Any newly created e-commerce site will need links. Links get you traffic and help with your SEO. Thankfully, should you implement some of the strategies outlined above you will be creating content which actually deserves to rank.
There is no reason why an e-commerce store can’t bring links naturally, however they won’t do so unless you work hard at creating link- worthy content. Nevertheless, there are also things you can certainly do to get the ball rolling by building links manually.
Don’t Compel Customers to Register
Compelling guests to register on your site or log in to an account they’ve previously created is one the biggest conversion killers in E-commerce.
Help it become clear on your own home page that site visitors possess the choice to log in, create an account or checkout as a guest. Remind them they do not need to make an account as a way to purchase on your own website’s checkout page (even in the event you highlight a number of the benefits of creating an account).
Experts also recommend that your checkout flows emphasize that password fields are optional to be sure guests aren’t confounded about their ability to buy without an account.
Tell Your Story to Connect With Customers
Small business owners can use their story to form a connection with E-commerce customers. Use your site’s “about page” and social networking presence to establish an identity customers get to embrace.
Let customers in on your backstory: Why you established your online store, and the way you’re committed to producing positive customer experiences.
Include an email address, phone number, physical place and your name so that customers understand there is a live person behind your online business they can contact when needed.
E-commerce websites could be less challenging to start than a brick-and-mortar store, but you need to work just as tough for the customer’s company online as you do offline.
Analyze every aspect of your website on many different devices to confirm that its functionality, navigation, and usability all produce a customer experience that’s appealing and competitive with other retailers.